# Affiliate Programs Research — Home Defense / Tactical Gear Niche

Task: q244 | Generated: 2026-03-28 | Agent: Allie

Scope: Non-Amazon affiliate programs viable for our 57 affiliate blogs

Niches covered: Home defense, tactical gear, firearms accessories, EDC, survival

Program 2 — Brownells

| Field | Details |

|-------|---------|

| Program URL | brownells.com/affiliate-program |

| Network | ShareASale (merchant ID: 47547) |

| Commission Rate | 2–4% on firearms; 5–8% on accessories and parts |

| Cookie Duration | 30 days |

| EPC | $1.50–$3.00 reported |

| Average Order Value | $75–$200 (gunsmithing parts, cleaning kits, accessories) |

| Approval Requirements | ShareASale account required; firearms-positive content; no incentive sites |

| Best For | brassreport, thebrassreport, edcarmory, survivalgearlab, garagebench (gunsmithing tools) |

| Why Apply | One of the most trusted gun parts retailers in the US. Huge catalog: AR-15 parts, cleaning, optics, ammo cans. Higher commission rate on accessories vs Amazon's 1% sporting goods rate. |

Program 4 — Palmetto State Armory (PSA)

| Field | Details |

|-------|---------|

| Program URL | palmettostatearmory.com/affiliates |

| Network | Direct (in-house via Post Affiliate Pro) |

| Commission Rate | 3–6% on accessories; 1–2% on firearms |

| Cookie Duration | 45 days |

| EPC | $1.50–$2.50 reported |

| Average Order Value | $60–$400 (AR-15 kits, ammo, accessories) |

| Approval Requirements | Application review; pro-2A content; no anti-gun content on site |

| Best For | brassreport, thebrassreport, edcarmory, survivalgearlab, operatorgearhq |

| Why Apply | PSA is THE destination for budget AR-15 builds. Their complete lower receivers, BCGs, and stripped uppers drive massive traffic in the AR niche. 45-day cookie is generous. Great complement to our ammo comparison content. |

Bonus Mention — Lucky Gunner (Ammo)

| Field | Details |

|-------|---------|

| Network | Direct |

| Commission Rate | 2–4% on ammo (plus paid placement options) |

| Cookie Duration | 30 days |

| Best For | brassreport, thebrassreport (ammo comparison content) |

| Note | Not included in top 5 due to ammo-only catalog, but worth applying for the brassreport properties specifically. Their per-round price data is also useful for editorial content. |

Implementation Notes

1. Apply via ShareASale first — Brownells and Stealth Angel are both there; one account application covers both

2. USCCA requires content review — make sure linking domains have published CCW/self-defense content before applying (edcarmory and hardentfu qualify immediately)

3. Impact Radius account needed for Optics Planet — also covers other tactical brands on that network

4. Replace Amazon links strategically — don't rip out all Amazon links; use these programs for high-ticket items (optics, suppressors, safes) where commission caps hurt Amazon's payout

5. Disclose properly — each program has its own disclosure language; ensure FTC disclosure is present on all pages using these links